Digital Presence is The Modern Contrivance To Succeed. With the introduction of Internet, it has made lives of people much easier in all aspects; whether it is in terms of communication, career, education, entertainment and so on. Recall back in times, when internet was not a boon in our lives and how difficult it was to get connected with people. There were limited sources to do so and indeed the process was weary. However, all credits goes to internet which made things more efficient and less exhausting for us.
Along with Internet, another word which goes hand – in – hand is “Digital”. In this modern era, all firms; no matter how small or big it is, are investing hefty efforts and resources to ensure their digital presence stays in top-notch shape. But do we know why? Let us peek into the credentials of building a stronger presence digitally. Digitization, digital presence, online marketing; such terms is being thrown around the web with digital means infiltrating every industry. Digital presence has forever changed the way firms operate and communicate with their current and prospective customers. With half of the world going digital, the online circle has emerged as the new Meta. According to a Salesforce survey, 85% of consumers conduct research for the services they are in search of, and among the most used channels for research are websites (74%) and social media (38%). People around globe consider it to be an opportunity that allows us to prove our expertise and stand out against our competitors. The fact is that regardless of your digital standing, our customers are online. In 2019 alone, there were approximately 3.8 million Google searches conducted each minute, many of which were carried out to find information on local businesses. This data clearly demonstrates that digital presence is a boon for us and with proper strategies; one can outshine in this field with his/her services. It gives more exposure and target a huge audience who are in search of our deeds and services. Traditional methods will not reach us to such a huge crowd that digital presence can offer and that too with people belonging from different regions, cultures and traditions. On the ongoing COVID -19 pandemic, the lives of all those people who were running businesses or providing services in the existing methods (not digitally) have been shattered. Due to lockdowns and lack of personal interactions, it has become dreadful for them to provide the services they want. However, being online could be a major solution to this problem and its merits are well listed above. Let us shed some light on more benefits of digital presence which are as follows:
(a) Finding customers that we would have never encountered otherwise via SEO.
(b) Understanding the analytics which helps to improve and upgrade as per the need.
(c) Communicate our message and better connect you with both current and prospective customers.
(d) Personalize our brand.
(e) Provide tools that better allow us to target your core customers
(f) Provide value to our customers and showcase content that matters to them.
However, one should always remember before being a part of digital marketing that “Don’t expect too much too soon.” One has to put time and efforts to build themselves as ardent digital marketer. Before making a digital presence, we have to keep in mind the following aspects to put an influential step digitally:
(a) The first step is Planning. One should know their online goals and should set realistic expectations.
(b) Use analytics to track and measure what you’re doing and how it is working.
(c) Keep up to date and adapt to changes in technology and the industry you work in.
In a nutshell, it can be concluded that if a firm lacks a solid digital footprint, it severely hampers its ability to communicate and provide their services with existing customers and find new ones. The lack of a digital presence also leads to a lack of trust in the service. However, if a company implements a strong digital marketing plan that covers areas such as social media and content marketing, it can have a positive impact on a service’s bottom line.